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2024 | Professional

French Design Awards Gold Winner

Lexar Professional workflow gap box

Entrant Company

Lexar Electronics(Shenzhen) Co., Ltd

Category

Packaging Design - Electronics

Client's Name

Country / Region

China

Guided by the "form complements the brand concept" principle, this series of packaging provides a storage solution for a series of high-performance modular storage products for professional users. The packaging design draws inspiration from the idea of a "space station," portraying a blend of "cutting-edge technology" and "powerful connectivity."
The centre-seam gift box design symbolizes the product's capability to seamlessly connect multiple modules for efficient data processing and storage. It meticulously features a laser colour process, exuding a technological and futuristic aesthetic through light refraction and colour variations. Combining the outer box's black base and the radium lustre creates a profound, sophisticated visual impact. The design emphasizes the visual impact of a space base station, reflecting the product's stability, resilience, and exceptional capabilities. It also underscores the product's advanced technological prowess and boundless potential for innovation, aligning with the ethos of creativity and exploration embraced by professional users.
The design team has carefully considered every potential user interaction with the packaging based on the first-visual principle and human behavioural patterns. To further enrich the unboxing experience, the inner box panel employs laser printing technology to intricately depict the product overview, effectively showcasing the robust module configurations visually appealing and intuitively. The meticulous layout not only facilitates organized component arrangement for prompt identification and access but also ensures the protection of the product and its accessories during transport and storage.
The selection of packaging materials and structural design also aligns with environmental conservation efforts by minimizing the use of plastics and promoting recycling, demonstrating the brand's dedication to sustainable development.

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