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ZhongheGroup VI sets an example for the global digital human resources services sector with its unique design concept and profound cultural connotations. This VI system boasts a core iconic logo featuring the Chinese character "众" (zhòng, "crowd"), symbolizing the enterprise's mission of serving numerous social workers and commitment to talent development and protection. The strokes of "众" are abstracted into upward arrows, reflecting the enterprise's pursuit of advancing and breaking through.
This VI system, with rectangles as basic elements, ingeniously uses a modular design to present the enterprise's global layout, showcasing the enterprise's digital technology attributes and vision of becoming an industry leader. In terms of colors, blue, which represents technology, intelligence, and reliability, is combined with orange, which echoes passion, energy, and optimism, to enrich the visual expressions. Rectangles and arrows of the logo are deconstructed, rearranged, and combined to form a series of new auxiliary icons (public welfare, data-driven, etc.), building the brand's visual genes. A 2.5D design approach is applied in graphics to manifest abstract concepts like urban layout and digitalization, making the entire VI system more vivid and recognizable.
ZhongheGroup VI highlights user experiences and market adaptability while ensuring visual appeal and originality. Regarding workplace environment design, a light industrial interior decoration style is adopted, and the logo elements are widely incorporated into both soft and hard furnishings, achieving overall visual consistency across all office locations. For marketing, business cards, official websites, and exterior marketing campaigns with unified visual guidelines help establish a calm, wise, and technological brand image, improving the brand's recognizability and market influence.