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2025 | Professional

French Design Awards Silver Winner

Tsingtao Stout Beer

Entrant Company

Shenzhen Tigerpan Design Co., Ltd

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Tsingtao Beer Co., Ltd.

Country / Region

China

In the niche market of Chinese stout, our design aims to establish a unique visual identity by utilizing a flat design language to artistically represent Chinese characters. The bold use of silver combined with fashionable black and red creates an elegant yet striking packaging that redefines stout in the Chinese market. The core idea is to introduce a distinctly Chinese representation of stout, moving away from the English-dominated market. By integrating Chinese characters into the design, we aim to make the product more relatable and appealing to local consumers, positioning it as a cultural icon.

Credits

Chief Designer
Tiger Pan
Illustrator
Yi Ping
3D Render
Wu Juanjuan
Craft Director
Xie Zhangkun
Craft Director
Lu Miaorong
Project manager
Tong tong
Promotion Operator
Xu Wenqing
Promotion Manager
Xiang Lingli
Designer
Yuan Wenhao
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