2025 | Professional
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The packaging design for 鈥淎ir Shoes鈥 combines cutting-edge innovation with an otherworldly sense of freedom and lightness. Taking inspiration from the aerodynamic qualities of a spaceship, embracing the shoes鈥 focus on 鈥渁ir,鈥 the packaging conveys the feeling of effortlessly cutting through the air and flying, representing the values of speed, agility, and innovation. Incorporating streamlined contours and lines, the spaceship packaging resonates with the fluidity of motion while highlighting the lightweight nature of the shoes.
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HP Inc.
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