91

2025 | Professional

French Design Awards Gold Winner

Illumina Project PAVE

Entrant Company

CHOICE

Category

Conceptual Design - New Category: Full-Service Branding

Client's Name

Illumina, Inc.

Country / Region

China

Concept Statement:
Illumina, as the global leader in gene sequencing and chip technology, is revolutionizing human health. None of this would be possible without the efforts and creativity of every employee. Chasing the light, the future is extraordinary because of you.

Design Statement:
Firstly, we take the small letter “i” dot from the Illumina logo, divide the circle into four equal parts, and each part represents the concepts of P, A, V, and E. Together, they form the complete Illumina. Taking out one of the sectors alone forms the basic shape of the icon. The countless rays emitted from the sector symbolize that every employee of the company is moving forward on different paths of growth, and ultimately converge within the company to create a dazzling light. Together, they create a world of infinite possibilities and an unlimited future. This concept is used to build a cultural and visual system, a spatial cultural chain, and to implement cultural and creative products.

Credits

CHOICE
CHOICE
Illumina, Inc.
Illumina, Inc.
More Gold Winners
Product
2025
French Design Awards - Muscle Relaxation Roller Set (2 Pieces)

Entrant Company

Hangzhou Hanuman Cultural Communication Co., Ltd

Category

Product Design - Sports Equipments

Interior
2025
French Design Awards - The Dance of Aurora

Entrant Company

Galen

Category

Interior Design - Residential 

Landscape
2025
French Design Awards - Back on Rail: Brownfield Restoration Masterplan

Entrant Company

Yuan Tian Studio

Category

Landscape Design - Industrial Landscape

Interior
2025
French Design Awards - Artful Haven of Grace

Entrant Company

MIMU STUDIO

Category

Interior Design - Residential