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The LUZU brand, originating from 28 degrees north latitude, is known as the dragon vein of Chinese brewing in Luzhou City. The distillery was founded in the last century and uses cultural relics cellars for brewing. It has been 50 years since its establishment and is designed as a commemorative edition for the 50th anniversary of the brewery.
The overall thinking revolves around classical and modern design, with a strong contrast between classical box and bottle shapes.
In terms of design elements, the bottle shape is designed by designers with circular culture, dragon culture, and Qiankun culture. The bottle design is creatively designed in a circular shape with nine steps on top, symbolizing the rising Chinese ideology. Combined with the shape of a dragon, the design is exquisite. On the front logo design, the designer combined hourglass wear with a red ribbon. The hourglass represents time, the red ribbon represents celebration, and 50 years to half a century of heritage and craftsmanship.
Box design originated from ancient architecture and furniture during the Ming and Qing dynasties; Classics reveal a sense of history and culture; The front adopts seal script 50 to emphasize the 50th anniversary.
Classical and modern visual collide, conveying a strong visual impact. For consumers, it is a dual enjoyment of taste and sight.