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Jingmen Huijin Crowne Plaza Hotel is located in the heart of Jingmen City’s central business district in Hubei, adjacent to multiple municipal government offices. Given its rich historical and cultural heritage and unique position in a government hub, the design revolves around the concept of “Jingmen Impressions”, aiming to fully showcase Jingmen’s local cultural characteristics and lifestyle through spatial design.
The hotel lobby, centered on the concept of “Gateway of Jingchu Welcoming All", exudes grandeur through its towering, open atrium structure. A massive beaded curtain installation in the lounge area complements four tall, earthy red columns, creating a striking visual impact. Inspired by the ancient Chu king’s palace gates, this design enhances the ceremonial ambiance while vividly interpreting the grandeur and romance of ancient Chu culture. Through this, Jingmen’s historical role as the “Gateway of Jingchu”, is artfully translated into modern spatial language, conveying an open and inclusive brand ethos.
Functional areas, including the all-day dining restaurant, Chinese restaurant, banquet hall, and guest rooms, are designed around local culture, each with a unique theme. The all-day restaurant, themed “Bustling Markets, Land of Fish and Rice”, recreates Jingmen’s vibrant local life through detailed settings. The Chinese restaurant, themed “Phoenix Perching on Wutong, Shadows of Freshness”, blends phoenix and wutong imagery to create an ambiance of Eastern charm and modern elegance. The banquet hall, themed “Sea of Flowers for a Thousand Miles”, combines dynamic floral elements and natural lighting for a romantic, grand effect. The guest rooms, themed “Resting by Springs, Dreaming of Home”, use warm tones and soft lighting to craft a serene, cozy space, offering travelers a sense of home and belonging.
The overall design aims to seamlessly blend Jingmen’s regional culture with modern lifestyles through diverse thematic expressions.