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2025 | Professional

French Design Awards Gold Winner

Standardization & Continuous Improvement

Entrant Company

Yantai Winhere Auto-part Manufacturing Co. Ltd.

Category

Landscape Design - Sculpture Design

Client's Name

Country / Region

China

This sculpture takes the form of an industrial-style cello, with its exterior design artfully integrating corporate philosophy and industrial elements. The cello body and two sound holes are composed of three red 鈥淪鈥 shapes, symbolizing the initial of 鈥淪tandard鈥 and representing the 鈥淭hree Standards鈥 management concept. The black cello bow resembles a capital letter 鈥淚,鈥 standing for 鈥淚mprove,鈥 which embodies the spirit of 鈥淥ne Improvement.鈥 Together, these elements express Yantai Winhere鈥檚 ongoing commitment to raising standards and continuous improvement.
The sculpture was independently designed and fabricated by the Yantai Winhere team. Its materials and structure reflect the company鈥檚 product characteristics: the scroll and pegs are derived from brake calipers and accessory bolts; the bridge is made from brake pads; the lower body consists of a 鈥淩ed Flag鈥 series brake disc; and the strings are engraved with the 鈥淭hree Standards and One Improvement鈥 slogan. The tailpiece at the base is inspired by the 鈥淰鈥 shape from the Yantai Winhere logo, enhancing brand recognition. The sculpture body is primarily composed of cast iron and cast aluminum鈥攎aterials consistent with the company鈥檚 core product line鈥攃onveying both strength and industrial texture.
A speaker is embedded in the upper section of the cello body, symbolizing Yantai Winhere鈥檚 continuous performance of the symphony of 鈥淭hree Standards and One Improvement,鈥 echoing the powerful theme of high-quality development.

Credits

Yantai Winhere Auto-part Manufacturing Co. Ltd.
Lin Weidong
Yantai Winhere Auto-part Manufacturing Co. Ltd.
Dong Jun
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