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2025 | Professional

French Design Awards Silver Winner

HUG鈥橲 GIFT- Pet Nutrition Supplement Series

Entrant Company

Shandong Baobao Biotechnology Co., Ltd.

Category

Packaging Design - Animals & Pets

Client's Name

Shandong Baobao Biotechnology Co., Ltd.

Country / Region

China

A unique and profound emotional bond characterized by pure love and warm companionship exists between the pet and the owner. The packaging, tailored for a series of pet nutritional supplements, embodies that idea through ingenious design.
The packaging, centered around emotional design, breaks the cold style common in traditional pet supplement packaging which typically prioritizes functionality. It features the brand鈥檚 signature bow motif, and the supplement tablets also boast bow embossing to create a visual echo. Such a design evokes gift-giving imagery by leveraging the traditional association of bows with gifts, while also improving brand recognition and suggesting the owner鈥檚 care for the pet. The packaging transforms the product from a guardian of health into a carrier of emotion, deepening the bond between the pet and the owner and strengthening the brand-consumer connection.
A five-layer barrier structure, constructed based on multi-layer co-extrusion technology and innovative materials, achieves excellent sealing performance to protect against oxygen and moisture more effectively, thus ensuring the safety and stability of the product to safeguard the pet. A mini-flip-top design allows for precise dispensing of 1-2 tablets peruse, minimizing the contact between the product and the external environment to avoid oxidation and deterioration of tablets. For a better user experience, the ergonomic bottle is wider at the top and narrower at the bottom, comfortable to grip and less likely to slip from the hand. Moreover, the packaging adopts a modular, rectangular layout, and utilizes different colors to indicate different functions (green represents health and safety while red symbolizes vitality and care). This strikes a perfect balance between rational information transmission and emotional resonance, highlighting the scientific formulation and high emotional value of the product.

Credits

Shandong Baobao Biotechnology Co., Ltd.
Xiujuan Yang
Shandong Baobao Biotechnology Co., Ltd.
Ming Du
Suzhou Zhaoge Packaging Design Co., Ltd
Liwei Zhan
Suzhou Zhaoge Packaging Design Co., Ltd
Kaichen Pu
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