2025 | Professional

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Nurra is an AI-powered learning companion designed to help children explore, learn, and grow without the need for screens. Built on a dual-device model, Nurra consists of a smart, voice-activated robot for children and a separate mobile app exclusively for parents. Children interact only with the Nurra robot, which uses natural conversation, projected visuals, and adaptive feedback to guide learning in vocabulary, drawing, science, and more personalized to their age, pace, and interests. It’s a hands-on, screen-free experience that feels intuitive and fun. Meanwhile, the mobile app managed solely by caregivers puts parents in full control. They can set learning goals, choose subjects, adjust difficulty, apply topic restrictions, and monitor progress through detailed reports. This ensures kids can explore independently, while parents remain fully connected and informed. Nurra addresses a growing need for emotionally intelligent, developmentally appropriate tools that reduce screen time while supporting curiosity and confidence. By combining responsible AI, inclusive design, and child psychology, it creates a joyful, transparent, and future-ready learning ecosystem. With Nurra, every question becomes a discovery and every moment, a chance to grow.
Credits
Entrant Company
Beijing Jin Zhaohui Design Co.,LTD.
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Interior Design - Home Décor
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Heilongjiang Qifan Brand Creative Co., Ltd./Han Shuwei
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Packaging Design - Wine, Beer & Liquor
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Bosic Integrated Marketing Ltd.
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Conceptual Design - Exhibition & Events
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HP Inc.
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Product Design - Computer & Information Technology