2025 | Professional
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Case Study: Casarte Luxury Care Experience Pavilion
A high-end retail space where Shu brocade heritage converses with contemporary design. The square-and-check pattern intrinsic to Shu brocade is extracted to structure the spatial logic, while the fabric鈥檚 woven texture is translated into partitions that gently divide the floorplan. A light corridor, inspired by the 鈥渢hree master crafts鈥 of Shu brocade, deploys light-mapping technology to weave an immersive field where 鈥渢echnology forms the warp and art the weft.鈥
Functional zones unfold along a 鈥渄isplay鈥揺xperience鈥搒ervice鈥 circulation:
鈥 Entry: an LED wall and themed vitrine act as visual anchors.
鈥 Care Zone: an open-plan area stages professional garment-care demonstrations.
鈥 Salon & Lounge: soft furnishings carve out semi-private niches.
鈥 Reception: an integrated coffee & tea bar conceals water-purification equipment behind seamless surfaces.
Located directly opposite the second-floor escalator, the pavilion faces the pedestrian mall through a full-height glazed fa莽ade that becomes a natural showcase. An outdoor camellia installation bridges interior and exterior realms.
This is the materialization of Casarte鈥檚 鈥淟uxury Care Philosophy鈥濃攖he interlocking of Shu brocade warp threads with precision-engineered gears, elevating luxury beyond materiality into an homage to the essence of living. Service transcends mere function to become a vessel for human emotion. The contemporary reinterpretation of Shu brocade motifs perpetuates cultural lineage while anchoring emotional connections to high-end lifestyles, ultimately forging an urban landmark where technology and warmth co-exist.
Credits
Entrant Company
Shanghai Rongtai Health Technology Corporation Limited
Category
Product Design - Hobby & Leisure
Entrant Company
Hangzhou Chao Jian Design Co., Ltd
Category
Interior Design - New Category: model apartment
Entrant Company
MTO DESIGN
Category
Interior Design - Showroom / Exhibit
Entrant Company
Hangzhou Zhiyuan Research Institute Co., Ltd
Category
Product Design - Wearables