91黑料网

2025 | Professional

French Design Awards Gold Winner

Heaven-Sent Dragon Glory: Tea of Royalty

Entrant Company

Beijing Jingbangda Trade Co.,Ltd

Category

Conceptual Design - Packaging

Client's Name

Country / Region

China

Rooted in the Qianlong legend, 鈥淟ong Hua鈥 fuses imperial grace鈥斺淭ian Ci鈥 bestowed by Heaven鈥攚ith the dragon-scale silhouette of Longjing buds and the homophone 鈥淩ong Hua鈥 (glory), sealing the tea鈥檚 noble pedigree. Tradition recounts the Emperor鈥檚 1741 southern tour: while plucking tender shoots on Shifeng Peak, he was summoned back to court by news of the Empress Dowager鈥檚 sudden illness. The leaves, forgotten in his sleeve, withered and fermented en route. Brewed in haste, the infusion restored her health; she hailed it as a panacea. Eighteen designated trees were henceforth consecrated as Imperial Tribute, their spring harvest reserved solely for the palace. This myth imbues Longjing with a 鈥渂orn of earth, blessed by Heaven鈥 ethos, its time-honored hand-plucking and pan-firing now enshrined as intangible cultural heritage.
Today, JD Logistics extends the saga through precision temperature control and express cold-chain networks, delivering fresh-picked leaves鈥攔eplete with orchid fragrance and chestnut sweetness鈥攆rom tea garden to tea table within hours. From imperial groves to modern homes, from artisan woks to IoT sensors, a millennium of tea culture converges with digital civilization in every cup, ensuring the four perfections鈥攅merald hue, lingering aroma, mellow sweetness, and elegant form鈥攖ranscend eras and continents.

Credits

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