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Yanghe, one of China鈥檚 eight famous spirits, was once served as an imperial tribute in the Qianlong court. Known for its 鈥渕ellow and smooth鈥� taste, it has etched a deep imprint in the nation鈥檚 collective memory through over half a century of brewing history. Its core product line includes Hai Zhi Lan, Tian Zhi Lan, and Meng Zhi Lan. In collaboration with designer Pan Hu, the brand now launches the new Yanghe Daqu 52掳 clear-bottle series. When this multi-billion-yuan heritage brand meets the challenge of the new era, how can a classic be revitalized in today鈥檚 consumer market?
The bottle design for Yanghe鈥檚 clear-bottle series continues the brand鈥檚 most iconic visual symbol, drawing inspiration from the traditional Meiping form. Featuring the classic structure of a small mouth, short neck, broad shoulders, and elongated body, it helps prevent alcohol evaporation and better seals in the pure aroma, embodying the stature and spirit of a national liquor. Building on this foundation, the design artfully integrates the silhouette of a ram鈥檚 horn, paired with a 鈥渄ual collision point鈥� structure on the bottle body to achieve both high production efficiency and consistent manufacturing quality.
In addition, the bottle features a three-dimensional embossing process that meticulously renders the four characters 鈥淵anghe Daqu.鈥� The typography is refined yet retains its cultural soul, ensuring strong brand recognition. The industrial-grade texture comes vividly to life, allowing consumers to sense the product鈥檚 quality and craftsmanship at first glance.