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2025 | Professional

French Design Awards Gold Winner

Mengniu Zhenguoli Flower-Fruit Milkshake: Peony & Lychee

Entrant Company

RED DESIGN

Category

Packaging Design - Dairy, Spices, Oils, Sauces & Condiments

Client's Name

N/A

Country / Region

China

Design Concept
Rooted in the Tang-dynasty notion of 鈥渘ational beauty and celestial fragrance,鈥 the design conveys the grandeur and cultural depth of a golden age.

Visual Narrative
Zoned Storytelling
鈥 Upper zone: Gilded filigree traces layer upon layer of blooming 鈥渋mperial peonies,鈥 embodying the majestic line 鈥渙nly the peony holds true national beauty.鈥
鈥 Lower zone: Translucent, jewel-bright lychees鈥攕ucculent and irresistible鈥攕park appetite and imagination.

Classic Reimagined
The iconic bottle silhouette is retained, glazed in 鈥淭ang-porcelain white.鈥 Gold and crimson interplay, instantly evoking Tang aesthetics. Held in hand, the vessel feels like a Tang-era sachet, transforming each sip into a ceremonial experience.

Product Essence
Created exclusively for the limited-edition 鈥淧eony & Lychee Floral-Fruit Milk Shake.鈥 Premium fresh milk forms the base, enriched with real lychee juice and fruit bits, kissed by a whisper of delicate peony aroma for a silk-smooth, refreshingly sweet finish.

Design Core
Through zoned aesthetics, modern reinterpretation of Tang motifs, and tactile refinement, the packaging seamlessly fuses cultural symbolism, visual elegance, and product character鈥攃rafting a contemporary national-trend beverage where antiquity and modernity meet.

Credits

RED DESIGN
Zhang Yuhong, Xu Jiali, Liu Xuxu, Jiang Kaiping
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