91黑料网

This tea packaging draws inspiration from ancient Chinese ceremonial tablets (Hu). Its thoughtful, modern design reimagines the historical spirit of 鈥減resenting counsel with devotion, bearing national responsibility鈥� into a contemporary social philosophy: 鈥渋nitiating trust with tea, connecting hearts with ritual.鈥� Every tea brewing thus carries profound cultural resonance and emotional value.
Through a synergistic interplay of the physical structure and visual language, the unboxing experience unfolds as a threefold ritual: Unfolding鈥擱eading鈥擲avoring. The outer box echoes the elegant motion of a palace memorial (Zouzhe) being opened horizontally for the emperor鈥檚 review, while its inner side features handwritten calligraphy that merges cursive script with memorial-style typography, presenting the brand鈥檚 manifesto. This design invites consumers into an immersive cultural dialogue between the past and the present. Inside, the tea pouch abstractly reflects the 鈥淗u鈥� form with a striking 20cm elongated silhouette, presenting the full form of Wuyi rock tea leaves while creating a distinctive product identity. Design ingenuity extends to the refined color palette鈥擵ermilion Gold, Elegant Purple, and Hu-Inspired White鈥攅ach thoughtfully chosen to reflect cultural symbolism and natural elements. Together, they convey a sense of nobility and solemnity while aligning with contemporary aesthetic preferences. Notably, a subtle accent of the brand鈥檚 signature Elegant Purple symbolizes the withering stage in rock tea processing, a quiet yet meaningful detail that strengthens the tea鈥檚 connection to its terroir.
Beyond its cultural and aesthetic value, the packaging adheres to eco-friendly principles by utilizing FSC-certified paperboard and plant-based inks鈥攚ithout compromising on quality. The entire design strikes a harmonious balance between ceremonial elegance and ecological responsibility, demonstrating what a mindful design can offer.