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Lastem, a high-end beauty brand from Switzerland, is dedicated to providing users with multi-dimensional, science-based skincare solutions. A cross-shaped design applied to its logo, as an abstract interpretation of Swiss Army knives and surgical scalpels, not only emphasizes Switzerland as the origin of the brand but also symbolizes its technological prowess and professionalism, establishing a rigorous, reliable, and innovative brand image.
The flip-top gift box includes two core products—Luminous Lotion and Radiance Serum—along with professional tools, elevating daily at-home skincare processes into premium salon-grade beauty treatments. Luminous Lotion packaged in dual-tip glass ampoules is reminiscent of clinical injectable skin boosters, visualizing its functions on efficient penetration and deep revitalization; Radiance Serum is housed in frosted glass serum vials, complemented by a striking red cap and silk-screen text, highlighting outstanding sealing performance and exceptional active ingredient preservation.
The patterns on the outer box draw inspiration from the dynamic changes of the skin during different skincare stages: the dual-tip square matrix represents the warming, revitalizing process triggered by Luminous Lotion; the round one suggests that Radiance Serum delivers continuous hydration and luminous plumpness for the skin through gradually deep penetration. Besides, the designer has incorporated the fingerprint-like texture to echo naturally textured human skin, conveying the idea of ‘everyone’s beauty is unique’. This reflects the brand’s profound insight into diverse individual skincare needs, aligning with its philosophy of ‘technology is not one-size-fits-all, but a precise dialogue with individuals’. In terms of color selection, Swiss Red (technological prowess, professionalism, and reliability), coupled with Ivory White (glowing skin), creates a high-class ambience where scientific rationality and aesthetic elegance blend, further demonstrating the brand’s firm commitment to science and beauty.