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2025 | Professional

French Design Awards Gold Winner

REEB Greenland Being Fun

Entrant Company

SDNB/REEB

Category

Interior Design - Lounges & Bars

Client's Name

REEB

Country / Region

China

The design adopts the concept of "multidimensional axes, folded space-time," weaving together the brand history of Reeb since 1987. The "RFF8 1987" fea-ture wall and vintage factory slogans emerge through light and shadow. Tex-tured walls recreate the past, while translucent glass reflects old Shanghai鈥檚 warmth. Wood-patterned tiles evoke nostalgic alleyways.
Cold metal contrasts with soft leather, echoing Reeb鈥檚 strength and the city鈥檚 warmth. The wall inscription鈥斺 Reeb Beer our reason to love Shanghai锛孲hanghai Shenhua our team鈥濃攂rings back summer memories: buzzing fans, fizzy beer, and cheers for Shenhua鈥檚 goals. Those childhood moments linger in every breath of the space.

Credits

SDNB
SDNB
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