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Through a comprehensive design approach, I endeavored to weave a visual narrative that transcends the auditory experience, encompassing a spectrum of elements including logos, posters, tickets, banners, staff and VIP cards, beverage strips, T-shirts, hoodies, name cards, and stickers. In the realm where music converges with nature's vibrant tapestry, my creative journey unfolded to breathe life into the essence of Electric Forest – a 4-day, one-weekend, multi-genre celebration nestled in the heart of Rothbury, Michigan, at the enchanting Double JJ Resort.
The vision for Electric Forest's branding emerged as a harmonious dance between the pulsating energy of electric and jam band genres and the serene embrace of the forest surroundings. At the core of this visual symphony lies the redesigned logo, a manifestation of the festival's spirit. Drawing inspiration from the woodland setting, I crafted diamond shapes to evoke the majestic canopy above, intertwining with a vibrant rainbow palette that symbolizes the kaleidoscopic nature of the forest – a testament to the diversity of sounds and experiences awaiting festival-goers.