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In response to the Expo 2023 theme, 鈥淕reen Desert, Better Environment鈥�, the KSA Pavilion embodies KSA鈥檚 commitment to sustainability and inspires visitors to action. Our design creatively integrates heritage and culture with futuristic technology.
Our design articulates KSA鈥檚 Tuwaiq mountain into the architectural frame of the pavilion. It is a fully reusable LED media fa莽ade, upon which plays a film depicting the rich diversity of the landscapes of KSA. These landscapes are also embodied by different xeriscapes encircling the pavilion, each represented by distinct graphic elements, shapes, and materials. Upon entering the pavilion, visitors are transported to a lush, green garden, where KSA鈥檚 efforts of sustainability have been realised.
There are three entrances into the pavilion, to accommodate the vastness of this allocated space. Further, we strategically segmented the space into distinct chapters, ensuring that visitors receive the same quality of content even without passing through all the exhibits.
In the garden, we created a visually striking and interactive experience for the visitors through the creative usage of interpretive plinths that vary in size and functional application. The triangular shape of these plinths is a nod to the traditional Najdi architecture. Each exhibit comprises introductory standing plinths and reader-level plinths that convey more in-depth, focused information.
The journey from the outer garden continues to the indoor space, further elaborating upon KSA鈥檚 sustainable future. Here, a wide spectrum of innovative design elements, ranging from holographic pillars to multi touch interactive screens, mirrors the futuristic nature of green initiatives. The experience culminates in an immersive 360潞 experience show, addressing the process of greening through abstract, aesthetic, and poignant stories. Each takes place in a Saudi Arabian landscape illustrates sustainable practices and conservation efforts. They were brought to life through 4K projectors, an LED ceiling, and 18 moving headlights.
Overall, the KSA pavilion is not just a space but a narrative in design, leading visitors through a thoughtfully crafted, aesthetically pleasing, and informative experience. It stands as a symbol of KSA鈥檚 deep-rooted connection to nature and its ambitious journey towards a greener, more sustainable future.