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UHUE? is a first-of-its-kind, at-home custom cosmetic creation device. Putting the power of a dedicated cosmetic factory at your fingertips and on your countertop. Studies have shown that nearly 80% of women struggle to find cosmetics that match their skin tone. This is even more challenging for those who have less common complexions or who are not represented in the traditional cosmetic industry. With UHUE we provide total control for all skin types. Including customizable options in base shades, accent colors, hue, saturation, undertones, coverage, finish, and shimmer. Users can create their entire routine including foundation, concealer, bronzer, lip color, and eyeshadow. They can save, recall, update, and even share their formulas with their friends and community. With UHUE the possibilities are endless.