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New Taipei City has the largest number of cherry blossom varieties in Taiwan. In addition to embellishing the cityscape naturally, flower viewing can also revitalize tourism in various places. From cherry blossom viewing, the event has now been upgraded to light and shadow art, overall park curatorial planning, and combined with other modes, and has cooperated with the famous New Taipei City cherry blossom viewing spot, Tamshui Wuji Tianyuan Temple for nighttime cherry blossom viewing. The event aims to create a brand name for New Taipei City, thereby promoting local tourism and marketing the city during the blossom season.
The event is centered on the art of the flowering season, combining the site's topography, weather characteristics, and the cherry blossom season, and then combining it with nighttime lighting to present different sceneries. The event also features a series of complementary contents, from food, clothing, accommodation, transportation, and entertainment, and cooperates with local young farmers, merchants, cultural and historical tour teams, and the New Taipei Metro to launch cherry blossom season merchandise, such as limited packaging, limited cherry blossom packages, and cherry blossom viewing tours. The cooperation between the event and the local merchants boosted the local economy, created revenue for the merchants, and achieved the practical significance of marketing.