2024 | Professional
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GRACEDAME, a high-end French beauty brand centred on anti-aging, has introduced its new product, Concentrated Elixir Infused with Radiant Diamond Revitalizing Essence, paying tribute to luxurious European design aesthetics. Its packaging, inspired by diamonds that symbolize eternity and splendor, incorporates a faceted design featuring clear lines and allowing for various light refraction effects to showcase unique dazzling brilliance, perfectly aligning with the brand鈥檚 core focus on anti-aging. Its combination with the noble light gold logo highlights an elegant aesthetic through the collision and fusion of two different materials.
Moreover, the packaging design adopts symbols of feminine beauty, including the Roman column element used in the lid and the blossoming flower design at the bottom of the bottle, suggesting the product鈥檚 promise to help women achieve eternal beauty. The top of the lid also boasts the brand鈥檚 signature totem, 鈥淕D&S鈥, with the soft, elegant 鈥淪鈥 and 鈥淕D鈥 interwoven to form a floral pattern. This embodies the harmonious coexistence of natural elements and feminine grace, infusing the brand with everlasting vitality.
As for material and color selection, borosilicate glass and light gold are utilized, of which the former enables the product inside to shine with a layered sense under the light, and ensures excellent sealing performance, while the latter emphasizes nobility and strength of women. The packaging perfectly interprets the brand鈥檚 profound understanding of anti-aging aesthetics and feminine beauty.
Credits
Entrant Company
DSI by Senem Cennetoglu
Category
Architectural Design - Factories & Warehouses
Entrant Company
JSD Design
Category
Interior Design - Showroom / Exhibit
Entrant Company
Sichuan Guangliang Wine Industry Co., Ltd.
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Packaging Design - Wine, Beer & Liquor
Entrant Company
KENSING INTERIOR DESIGN
Category
Interior Design - Residential