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Qinyang Changsheng Distillery is a time-honored national liquor enterprise in Shaanxi rooted in the mainland. The packaging design of its brand new product "Protoplasm 540" not only conveys the quality, historical culture and brand image of liquor, but also integrates new brand value concepts, carries forward the national spirit and leads the national liquor fashion.
"Qinling Ecology + Old Wine Brand" is the main vein of this packaging design, and a complete application system is constructed on this basis. While meeting the functional and aesthetic needs of the new generation of consumers from a commercial perspective, the brand also further refines its own brand culture value from the perspective of corporate responsibility, and integrates more humanistic care into the product.
The bottle is steady and upright, with a round sky and a square place, symbolizing the historical status of Qin Yang Changsheng Distillery. The flat curve design of the bottle body conforms to ergonomics, providing consumers with a comfortable grip. The top of the bottle cap sits on the main peak of the Qinling Mountains, Taibai, conveying the brand's development vision of continuously climbing upwards. The dynamic curve at the bottom of the bottle is a microcosm of the Han River, carrying the Chinese Baijiu culture that has been passed down for 2000 years.
The bottle body of "Protoplasm 540" is simple and elegant overall, with vivid colors that reflect the cultural connotation of the brand in the details, allowing consumers to intuitively feel the brand's heritage and value when using it.
The bottle body of "Protoplasm 540" is simple and elegant overall, with vivid colors that reflect the cultural connotation of the brand in the details, allowing consumers to intuitively feel the brand's heritage and value when using it.
Finally, the core concept of "ecology" that runs through this packaging design is gradually upgraded to regional culture and national emotions under the guidance of Chinese aesthetics. As a fast-moving consumer goods category, "Original Milk 540" was eventually upgraded to a cultural product.