91黑料网

2025 | Professional

French Design Awards Gold Winner

Yanjin Food Snack Gift

Entrant Company

Shenzhen Tigerpan Design Co., Ltd

Category

Packaging Design - Snacks, Confectionary & Desserts

Client's Name

Yankershop Food Co., Ltd

Country / Region

China

In this design, our goal is to create packaging that is highly recognizable and engaging, enabling it to stand out in the competitive gift box market. By integrating gaming elements into the snack packaging, we convey the brand鈥檚 vitality and promote a relaxed, enjoyable lifestyle.

The overarching concept centers on a packaging shape resembling a large die, symbolizing games and evoking curiosity and participation among consumers. This playful design aims to attract attention and highlight the fun aspect of the brand, aligning with the product鈥檚 identity.

The box design underwent multiple trials and optimizations to ensure it closely resembles a die while balancing visual appeal with functional practicality. The bright red primary color conveys enthusiasm and vitality, deeply rooted in Chinese culture as a symbol of good fortune, making it an ideal choice for festive gifts.

Crafted from kraft corrugated paper, the packaging is designed to store various combinations of the brand's snacks. The recessed triangular faces at the corners enhance the structural integrity of the box, providing collision resistance. Additionally, an integrated handle is incorporated for user portability, seamlessly blending with the design while maintaining aesthetic simplicity.

Our design stands out in the market by combining fun and practicality, showcasing Yanjinpuzi鈥檚 innovative spirit. The unique die shape and vibrant color scheme set the product apart from traditional gift packaging, enhancing brand recognition and consumer engagement.

By utilizing kraft corrugated paper, our design emphasizes eco-friendliness while ensuring durability. The choice of materials and structure not only supports sustainability but also contributes to a delightful purchasing experience, adding warmth and joy to the holiday season.

Credits

Shenzhen Tigerpan Design Co., Ltd.
Tiger Pan
More Gold Winners
Product
2025
French Design Awards - Lightweight Medical Surgical Headlight

Entrant Company

MIRDC

Category

Product Design - Medical Devices & Technology

Product
2025
French Design Awards - The Waist-Assist Exoskeleton

Entrant Company

Hangzhou Zhiyuan Research Institute Co., Ltd

Category

Product Design - Industrial Equipment, Machinery & Automation

Product
2025
French Design Awards - HP EliteBook 8 G1 series

Entrant Company

HP Inc.

Category

Product Design - Computer & Information Technology

Conceptual
2025
French Design Awards - The Touch of Chang'an

Entrant Company

Minimalism Comm

Category

Conceptual Design - Branding & Identity