2025 | Professional
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byeCarol鈥檚 2024 Autumn/Winter Bridal Couture collection, 鈥淜illing the Bride,鈥 reframes the wedding gown as a symbol of resistance. Housed in a coffin-inspired 鈥済rave box,鈥 the narrative unfolds across five interconnected booklets:
Brides in Flames (Flipping Booklet): Thumb-through flip frames echoing the campaign鈥檚 sequenced motion.
The Vows, The Eulogy (Polaroid Album): Loose instant-style portraits conveying intimacy and memory.
The Invitation (Linesheet): A clean grid of each look鈥檚 silhouette outline paired with basic designer credits.
Wedding or Funeral (Lookbook): Open-book spreads lie flat, inviting tactile engagement as each page reveals dramatic editorial imagery.
Who Killed Her (Editorial): Magazine-style essays and backstage stills driving the collection鈥檚 narrative.
All five volumes use Coptic binding to expose the spine and open fully, then nest in a custom, die-cut 鈥済rave box.鈥 A unified black-and-white palette and elegant serif typography reinforce the collection鈥檚 stark, resistant aesthetic. Together, these publications form an immersive artifact that challenges tradition, spotlights craftsmanship, and amplifies byeCarol鈥檚 call to reexamine the rituals of love and commitment.
Credits
Entrant Company
Jiajun Cheng, Anqi Wang, Bentian Wang, Ruijing Sun, Wentao Pan
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Architectural Design - Villas
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Guangzhou Lightone Digital Ltd.
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Packaging Design - Retail
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Yuan Sheng Interior Design
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Interior Design - Residential聽
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Shandong Feiyamei Import and Export Co., Ltd. - Hao Lushu
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Conceptual Design - Technology