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ANTA introduces the Bread Down Jacket, a premium high-performance winter outerwear with outstanding thermal insulation. Inspired by the idea of exploring new ways to 鈥渕ove鈥� in the city, it conveys ANTA鈥檚 鈥渢he future of movement鈥� philosophy to consumers鈥攐ffering an elevated experience for both training and commuting.
The design takes inspiration from the heartwarming and comforting bread baking process. Both the down compartment layout and color choices reflect this 鈥渂read鈥� theme, creating a balance between visual style and tactile comfort. The scheme follows today鈥檚 fashion trends, featuring soft Morandi shades and earthy tones for a versatile, understated look. Details such as textured heat-transfer prints and logo patches add a sense of depth and quality, while also expressing ANTA鈥檚 aesthetic and brand values. The fit is thoughtfully tailored: an 18.5-degree shoulder slope enhances the shoulder line, a 14.5 cm sleeve cap height ensures unrestricted arm movement, and a back seam makes the shoulders look upright.
The jacket features a multi-layer structure of functional outer yarn, a high-performance membrane, high-loft down, and printed inner lining, delivering technologically enhanced warmth. At its core is ANTA鈥檚 proprietary basalt thermal reflective technology (basalt is a volcanic rock formed from cooled lava). By weaving volcanic basalt yarn with printed lining treated with basalt thermal reflective technology and filling the jacket high-loft down, Bread Down Jacket efficiently traps heat and enhances thermal performance, keeping body warm in cold winters. When combined with White Membrane 2.0, the basalt yarn holds the jacket鈥檚 shape firmly while providing windproof, water-repellent, oil-resistant, and stain-resistant performance鈥攅nsuring comprehensive protection.